Things that help in old age shouldn’t make us feel old. Transcendent design (coined by the MIT Age Lab’s Joseph Coughlin) refers to products that help older adults while also being aspirational solutions across age groups - think garage door openers and microwaves.
We fundamentally believe in building alongside our users from the beginning. This means obtaining user feedback early and often, involving users with proof-of-concept tests, prioritizing features with user feedback, and regularly assessing usability and usefulness throughout development.
People want a quarter inch hole - not a quarter inch drill. Instead of using demographic or psychographic variables to classify our users, we segment based on the jobs people wish to complete and the unmet needs they experience using current solutions.
Interested in learning more? Reach out to us and lets talk.